Credit Performance Nº 18

Who are the keenest users of social-networking websites?

THE world's internet users spent 110 billion minutes on social-networking sites in April, double the amount of time compared with a year earlier, according to the most recent monthly data from Nielsen. Nearly a quarter of all time online is now used to keep up with friends (and sometimes strangers)(...)

Por: The Economist

In Brazil, 86% of all internet users logged on to a social-networking site in April, the highest proportion of the ten countries surveyed. The Italians and Spanish are also keen on keeping in touch. An average internet user in Australia spends the most time (7.3 hours) on social-networking sites each month, perhaps keeping in touch with mates abroad. But Twitter, Facebook and the like still have some way to go to challenge the popularity of television. The average American, for instance, watches over four hours of TV a day.

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