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I2CREDIT Nº 12

To find best hires, firms become creative

To find best hires, firms become creative'Speed Dating' Interviews and Personality Tests Help Winnow Deep Applicant Pools, Improve Matches(...)

Por: Emily Maltby | Wall Street Journal
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Small companies that are managing to hire during the downturn face a challenge: Too many candidates are applying to the companies' job listings. As a result, some firms are trying creative methods to find the best applicants.

Take, for instance, I Love Rewards Inc., a 38-person consulting firm that advises companies that want to implement employee benefits and performance-based rewards. I Love Rewards, based in Wellesley, Mass., and Toronto, recently received 1,200 applications for nine job openings.

Instead of reading through each résumé, the company sent an email to each applicant, thanking the candidates for their interest and asking them to attend an open house in Toronto. Only 400 showed up. "That's self-selection," reasons Razor Suleman, the company's founder and chief executive. "It's so easy to apply for anything but 800 didn't take the first step. That lowered the screening process."

Over a few hours, Mr. Suleman and 31 of his employees arranged the two-story office so that the first floor was designated as an area where employees could mingle with the candidates. The second floor became a so-called speed-dating area, where the prospects had one-on-one contact with the employees for a few minutes.

"It was perfectly systematic because everyone had a time slot," says Mr. Suleman. "And in five minutes, we'd ask a few questions and see if they were right for the role. It was different but so efficient because you could remove people who aren't wildly enthusiastic."

By the end of the evening, the team had found the top 68 candidates, who will be called back for group interviews and then individual interviews.

Especially in a time when firms are watching overhead closely, the cost of advertising the job, paying headhunter fees and finding a successor if a new hire doesn't work out can be a major financial setback.

"We are much more strict now because we waste a lot of time and energy when the hire is not a right match," says Bob Herbst, a partner at the accounting firm of Fisher, Herbst & Kemble PC in San Antonio, which is now relying on personality tests by Mercer Systems Inc. before hiring candidates.

In years past, Mr. Herbst says he and others at the firm would trust their instincts during the interview process, but that didn't always produce the best hires. Now, he isn't taking any chances, making all candidates fill out 15-minute questionnaires designed to forecast behaviors such as interpersonal style, outlook and motivators.

"It's our defense [against] getting the wrong kind of people," Mr. Herbst says. "It's a much more important factor than a résumé or anything else."

Physician's Choice of Arizona, or PCA Skin Inc., a 100-employee company in Scottsdale, Ariz., that develops clinical skin-care products, started administering personality tests in June. Developed by Professional Dynametric Programs Inc., the test takes about 10 minutes and consists of dozens of trait descriptors.

"We have had about 65 candidates take the survey," says PCA Skin Chief Executive Richard Linder, who has filled 17 positions since June. "So far, every hire we have made in which we used the survey tool has resulted in a successful placement."

Other firms are willing to spend more upfront to make sure they are hiring bulls-eye candidates. Such is the case with Bart Cleveland, creative director and co-owner of McKee Wallwork Cleveland, an ad agency in Albuquerque, N.M. Instead of assessing behavior through personality surveys, Mr. Cleveland recently has begun to evaluate the candidates in person over the course of several days.

The firm is accustomed to paying for candidates' flights, so the added expense of car rentals and lodging has been a relatively small sacrifice, he says. Over the course of four days, one recent candidate for a developer position was privy to the culture of the firm and was even allowed to attend some meetings.

Since hiring that developer, the firm has had similar multiday evaluations with two more candidates, which Mr. Cleveland says is mutually beneficial for those who would need to relocate for the job.

"Humans are on their best behavior when they meet new people, but you start to see who they really are when they are relaxed and are themselves," Mr. Cleveland says. "We are careful of screening them before they come out but once they get here it really makes a difference."

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